Introduction

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Said By digital marketing service in pune

Digital marketing methods such as search engine Optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data- driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

Top 10 Types of Digital Marketing:-

Search engine optimization (SEO)
Search engine marketing (SEM)
Social media marketing (SMM)
Content marketing.
Email marketing.
Online advertising.
Landing page marketing.
Smartphone marketing.

SEO:-

Search engine optimization (SEO) is the process of increasing the quality and quantity of
website traffic by increasing visibility of a website or a web page to users of a web search
engine.[1]
SEO refers to the improvement of unpaid results (known as “natural” or “organic” results), and
excludes the purchase of paid placement.

Seo:-

SEO may target different kinds of search, including image search, video search, academic
search,[2] news search, and industry-specific vertical search engines.

onpage:-

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn
more relevant traffic in search engines. On-page refers to both the content and HTML source
code of a page that can be optimized, as opposed to off-page SEO which refers to links and
other external signals. For those new to on-page SEO, we highly recommend reading Rand
Fishkin’s A Visual Guide to Keyword Targeting and On-Page SEO. On-page SEO has changed over the
years, so it’s important to keep up with the latest practices. Below are the latest post about
on-page SEO from the Moz Blog, and we chosen our favorite resources to help you along your
journey.

OFFPAGE:-

“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website
to impact your rankings within search engine results pages (SERPs).

Optimizing for off-site ranking factors involves improving search engine and user perception of
a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by other
reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your
website, and effectively “vouching” for the quality of your content.

SMO:-

Social media optimization (SMO) is the use of a number of outlets and communities to generate
publicity to increase the awareness of a product, service brand or event. Types of social media
involved include RSS feeds, social news and bookmarking sites, as well as social networking
sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is similar to
search engine optimization, in that the goal is to generate web traffic and increase awareness
for a website. In general, social media optimization refers to optimizing a website and its
content to encourage more users to use and share links to the website across social media and
networking sites. SMO also refers to software tools that automate this process, or to website
experts who undertake this process for clients.

The goal of SMO is to strategically create interesting online content, ranging from well-
written text to eye-catching digital photos or video clips that encourages and entices people
to engage with a website and then share this content, via its weblink, with their social media
contacts and friends. Common examples of social media engagement are “liking and commenting on
posts, retweeting, embedding, sharing, and promoting content”.[1] Social media optimization is
also an effective way of implementing online reputation management (ORM), meaning that if
someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback
is not the first link to come up in a list of search engine results.[2]

SMM:-

Social media marketing is the use of social media platforms and websites to promote a product
or service.[1] Although the terms e-marketing and digital marketing are still dominant in
academia, social media marketing is becoming more popular for both practitioners and
researchers.[2] Most social media platforms have built-in data analytics tools, which enable
companies to track the progress, success, and engagement of ad campaigns. Companies address a
range of stakeholders through social media marketing, including current and potential
customers, current and potential employees, journalists, bloggers, and the general public. On a
strategic level, social media marketing includes the management of a marketing campaign,
governance, setting the scope (e.g. more active or passive use) and the establishment of a
firm’s desired social media “culture” and “tone.”

SEM:-

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of
websites by increasing their visibility in search engine results pages (SERPs) primarily
through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which
adjusts or rewrites website content and site architecture to achieve a higher ranking in search
engine results pages to enhance pay per click (PPC) listings.

EMAIL MARKETING:-

Email marketing is the act of sending a commercial message, typically to a group of people,
using email. In its broadest sense, every email sent to a potential or current customer could
be considered email marketing. It usually involves using email to send advertisements, request
business, or solicit sales or donations, and is meant to build loyalty, trust, or brand
awareness. Marketing emails can be sent to a purchased lead list or a current customer
database. The term usually refers to sending email messages with the purpose of enhancing a
merchant’s relationship with current or previous customers, encouraging customer loyalty and
repeat business, acquiring new customers or convincing current customers to purchase something
immediately, and sharing third-party ads.

CONCLUSION:-

(1) Strategize with The Valuable Data and Analytics. …
(2) Content Performance and Lead Generation. …
(3) Improved Conversion Rates. …
(4) More Cost Effective Than Traditional Marketing. …
(5) Higher Revenues.

What is Digital Marketing

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